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doi:10.1016/j.jbusres.2017.11.004
The effect of verbal brand personification on consumer evaluation in advertising_ Internal and external personification
Kyounghee Chu
Do-Hee Lee
Ji Yoon Kim
Brand personification
Internal/external personification
Brand knowledge
Need-for-cognition
Elsevier
Journal of Business Research,Corrected proof,doi:10.1016/j.jbusres.2017.11.004
journal
Journal of Business Research
© 2017 Elsevier Inc. All rights reserved.
0148-2963
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10.1016/j.jbusres.2017.11.004
http://dx.doi.org/10.1016/j.jbusres.2017.11.004
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10.1016/j.jbusres.2017.11.004
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Elsevier
2017-11-26T07:28:23Z
2017-11-26T07:28:23Z
2017-11-26T07:28:23Z
True
Brand personification; Internal/external personification; Brand knowledge; Need-for-cognition
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